Exploring how neuroscience unlocks a deeper understanding of human perception, behavior, and emotion—shaping more meaningful design experiences.
Exploring Design & Cognition
Exploring Design & Cognition
Neuroscience of Unexpected Stimuli
Interacting with an unexpected image, like the one above, heightens attention, triggers prediction error signals, and strengthens memory encoding. In design, this means strategically placed surprises — unusual imagery, playful visuals, or unexpected juxtapositions — can make experiences more memorable and emotionally engaging, provided they still connect to the overall message.
ABOUT
Design is not just about how things look—it’s about how they work on the brain. Neuroscience reveals how humans process color, typography, space, and interaction. By aligning design with cognitive processes, we can create experiences that are not only beautiful but also intuitive, accessible, and memorable. Learn More
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Credits
This website draws on interdisciplinary research at the intersection of neuroscience, cognitive psychology, and graphic design. The descriptions of how humans process color, typography, space, and interaction are informed by both neuroscience literature and design cognition research.
Special thanks to Stanford’s NeuroDesign Research Lab for its foundational work in framing the relationship between design paradigms (context-dependent knowledge) and scientific paradigms (context-independent knowledge), which underpins the ethos of this site.